Bond Equals Good Tidings for Casinos
Quantum of Solace hit the big screens this past weekend and it isn’t just movie goers who were excited about 007’s return. Casino bosses worldwide are literally jumping out of their black suits with the prospect that this film will have the same effect of the casino-going public as Casino Royale did back in 2006.
There’s a consensus among casino executives, especially in Las Vegas, that movies in the Bond franchise tend to be like adrenaline boosts in the number of people who come to casinos and, therefore, amounts that are gambled, as people want to somehow get a slice of the sophisticated lifestyle of James Bond. Apart from the beautiful women and impossible, death-defying stunts he pulls off, Bond regularly appears in a casino situation, outwitting villains out of their minds—and millions.
This latest film, in keeping with the theme, has extensive scenes of Bond displaying his skills at Texas hold ‘em. But it didn’t stop there. In fact, strategy of the game is even discussed throughout the movie, promoting the fact that the game is far more a game of skill than luck. A nod that casino execs are happy about as well, which will resonate with poker players everywhere keen to show off their skills in a live casino setting. The blackjack, roulette and baccarat tables have also seen increased action with Bond in the theaters.