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Online gambling developer signs with BETFRED

23/7/2008
Leading online casino software developer and supplier for regulated online gambling, GameAccount has signed a multi-year software licensing agreement with independent bookmakers BetFred. The deal will allow BetFred’s online customers access to GameAccount’s portfolio of games such as multiplayer blackjack, backgammon, gin rummy and poker dice. All GameAccount person-to-person skill games offer multi-table tournaments alongside head-to-head cash games.

Nick Mounteer, head of operations for BetFred said, “We see head-to-head games as the next key products to add to our established gaming portfolio and complement our sportsbook and are excited about implementing these emerging games” He went on to say, “Having examined the experience and technical capabilities of all potential suppliers, we believe GameAccount to be the market leader and are delighted to be joining their network.” BetFred has joined William Hill, Gala Group, Sportingbet Europe, BoyleSports, Paddy Power, Stan James and BlueSquare in offering GameAccount’s games.

Dermot Smurfit, chief operating officer for GameAccount said, “We are delighted to welcome BetFred into our fast-growing network, which has experienced explosive growth in player numbers and staking activity since the beginning of 2008.”He further said, “BetFred's timing is excellent, following our major software upgrade taking our award-winning software to the next evolutionary stage and the release of head-to-head poker dice, already a firm favourite among players.”

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