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Land based gambling company goes online.

Genting, the Malaysian gambling and leisure group, is to make its first assault into the world of online gambling market with the launch of a UK poker and casino website, according to a gambling industry source. The company, which already owns UK land-based casino chain Stanley Leisure, are set to go live with their new online gambling site today.

The move will be seen as a vote of confidence in the online gambling industry, which has been gradually rebuilding itself since the US effectively banned online gambling in September 2006.

The Reuters’ source also reported that the $17 billion Malaysian firm, Genting, plan to use the new site as a testing ground for potential launches in Asia, where several countries are currently reviewing their online gambling rules.

"This is obviously a good opportunity in its own right, but it allows you to play around and trial a lot of things to prepare you if Asia opens up," they said.

Prior to its purchase by Genting, Stanley had been unsuccessful in numerous expensive attempts at building its own online gambling site. This new effort has seen them purchase poker, roulette and casino software from popular online gambling provider Playtech, which is listed on the London stock exchange.

The company will aim to tap into its database of bricks-and-mortar players in order to gain an advantage in the hugely competitive world of online gambling.
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