Online gambling company and Sportech pool together
888.com, one of the world’s largest online gambling companies, has announced a new strategic partnership with Sportech PLC, themselves a UK gambling powerhouse and operators of Littlewoods Pools. The move is said to represent a step in a new direction for 888’s operations.
The partnership will see 888 power Sportech’s legendary brand and customer base with a turnkey online gaming operation set to include its market-leading gaming and software, customer support and payment processing. Additionally, 888 will provide knowledge services relating to Sportech’s marketing, brand and customer base, with the aim of extending the reach of Sportech’s business.
888 are also set to provide their new partner with international distribution services for the New Football Pools, as the traditional ‘Pools’ format gets re-launched. They hope that Sportech’s standing as such a respected brand, combined with 888’s software and operations capabilities will significant mutual benefits.
“888 is an outstanding consumer brand in itself; however it is part of our strategy to be the engine behind other great brands via our strategic partnership programme and the strategic consulting skills we can offer,” said 888 chief executive Gigi Levy. “This phenomenal partnership represents the full evolution of our B2B offering and is a milestone agreement.”
“This is a strong strategic partnership for Sportech,” said their chief executive Ian Penrose. “It offers an unparalleled opportunity for all of our products to be effectively marketed online. Importantly this extends beyond the traditional online poker and casino offering and includes the Pools business, which we believe will become an international online gaming brand. This fits exactly with our strategy of reinvigorating the pools business and delivering an enhanced and modern product for today's gaming customers.”