Online Casinos, Gambling, Poker and Sports Betting Magazine

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Online gambling site picks Ethoca

13/2/2008
One of the largest providers of fraud management has been picked up by online independent bookmaker, Boylesports. As Ireland's largest independent bookmaker, it has a responsibility to provide an up to date environment for its members. In order to help it increase customer retention, speed up dispute resolution, and prepare for entry into new markets, Boylesports has selected Ethoca's global collaborative anti-fraud network.

This move by Ethoca is part of an ever-growing network that now includes William Hill, bwin, 888, Stan James and Ladbrokes.

Boylesports offers nationwide retail branches; online sports betting, poker and casino; and Fon-A-Bet. “Boylesports prides itself on offering customer service that is second to none, so it's important that we strike the right balance between rejecting fraudulent transactions and potentially turning away good customers," says Michael Bent, Head of Finance and Internet Development, Boylesports. "Ethoca's collaborative anti-fraud network enables us to do just that, reducing operational expenses and increasing profits. That means we can concentrate our resources on the customers who are as passionate about sports and betting as we are. Ethoca's solution puts the odds in our favour."

Through this fraud-fighting technology, Boylesports will enable its good customers to start wagering more quickly thus increasing customer retention; by proactively increasing deposit limits for good customers; by distinguishing between fraudsters and customers with a legitimate grievance to speed dispute resolution, and by identifying new patterns of fraud as Boylesports enters new markets in Eastern Europe and Asia.

“We are pleased to welcome Boylesports to our fast-growing ranks of companies around the world united in the battle to fight online fraud," said Andre Edelbrock, Ethoca's President and CEO.

Stephen Holder
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