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WPT chosen for Chinese poker tournaments.

16/8/2007
CLSAC, the China Leisure Sports Administrative Center is the national Sports Federation governing Leisure Sports under the China State Sports Administration, has announced the launch the first National Traktor Poker Tournament in China.

CLSAC has made WPT Enterprises, Inc. the exclusive marketing partner for the Tour. This historic agreement will create an impact on the growing the sport of Traktor Poker, known as Tuo La Ji, China's most popular poker game.

The partnership with WPT Enterprises will help CLSAC to continue to grow the Traktor Poker Sport, in order to develop the game and provide integrated sports marketing support via television production, media, sponsorship and merchandise. The agreement marks the first time that the CLSAC will organize such a Tour.

“This marketing partnership with the WPT is a serious commitment for the CLSAC,” said Mr. Hu Jianguo, Director General of CLSAC. “WPT's skills and experience in expanding the popularity of the Sport in the US through creative television and marketing strategies will help us accelerate the growth of the Sport here in China. We look forward to a long-term partnership with the WPT, expanding this unique Sport and showcasing the wisdom and teamwork skills of the Chinese people to the world.”

“WPT is honoured to be the marketing partner chosen by the CLSAC for the China National Traktor Poker Tour,” said Steve Lipscomb, CEO of WPT Enterprises. “Poker, especially Tuo La Ji Poker, requires a great amount of skill and passion, both key ingredients in creating dynamic and engaging sports television. We look forward to applying our expertise revolutionizing televised Poker in the United States to help bring this exciting Sport to Chinese television for the first time.”

Stephen Holder.
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