William Hill expects to make record revenue from World Darts Championship
Bookmaker William Hill is expecting to generate more than £10m in revenue from its sponsorship of the PDC William Hill World Darts Championship.
The expected revenue would be a record figure for the tournament, which is being sponsored by William Hill for the first time.
The event has been renamed the William Hill World Darts Championship as part of the sponsorship agreement that was announced in April.
William Hill’s takings from the tournament will be boosted by the number of 71 matches, as 72 players are competing for the title of world champion, with the winner being crowned in January.
The final PDC event of the year gets underway this evening at Alexandra Palace, and 16-time champion Phil “The Power” Taylor is the tournament favourite at 2/1.
William Hill spokesman Tony Kenny said: “We‘re expecting our turnover on the William Hill World Darts Championship to smash £10m for first time this year.
“Gary Anderson and Stephen Bunting are the two biggest losers in our book at the moment but we’re expecting to see big money for “The Power” and “MVG” (Michael van Gerwen) over the next 24 hours.”