Football manager and pundit star in new BetVictor ads
Online sports book BetVictor’s two latest advertisements are being screened to television audiences in the UK, with some faces that will be familiar to many of its customers.
Former England manager Sven Goran Eriksson stars in the ad alongside BBC pundit and ex Liverpool player Mark Lawrenson.
It is the latest of BetVictor’s advertising series which features its main character Maurice, played by Paul Kaye.
Both adverts are promoting and celebrating independent odds comparison website Oddschecker’s statistics, which show BetVictor was the bookmaker that offered players the best prices on match odds most often last season for the fourth consecutive year.
Inside Track sees Maurice going to extraordinary lengths to get the “inside track” from Eriksson, who is playing with a model railway set, which Maurice destroys.
Hot Seat takes place in a gentleman’s toilet, where Maurice asks for information from Lawrenson, who is in the hot seat, and both adverts debuted last weekend.
“BetVictor continues to be acknowledged as the online gambling operator who consistently offers the best value to customers through solid pricing on football markets and innovative products and promotions that our customers love,” BetVictor CMO Anton Bell said.
“We are delighted to bring Maurice back to TV and develop the story line further. It provides us with a creative route that stands out from other gaming companies and enables us to have some fun on the way. Maurice has certainly caught the betting public’s imagination to date and this latest series of adverts sees him up to his old tricks alongside two of the most instantly recognisable figures in the world of football.”