BetVictor off tops the table for football betting
According to data from the comparison site Oddschecker, UK football punters are most likely to get the best odds at BetVictor.
Analysis of the 2013/14 season showed that BetVictor offered better odds than the median 71% of the time – more than any other bookmaker.
BetVictor spokesperson Charlie McCann said: “We are thrilled that the leading independent odds comparison site Oddschecker has endorsed that, for the third successive year, BetVictor were the bookmaker who offered the best prices on match odds more often last season.
"Our objective for the forthcoming domestic and European season is more of the same value for punters old and new."
The data focused on the win/draw/win match odds market – the most popular football bet.
Meanwhile rival bookmaker Coral is offering best price on every competing team to win the four main English leagues, as well as the top European leagues.