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Singaporean responsible gambling ad accidentally picks a winner

10/7/2014
A Singaporean responsible gambling advertisement had unintended connotations when it aired on Monday during Germany’s 7-1 thrashing of Brazil in the semi-finals.

The advertisement, which was part of a campaign by the Singapore National Council on Problem Gambling dubbed Kick The Habit, showed children discussing which team they would like to win the tournament.

The final child explains he would like Germany to win as his father has placed all his life savings on the team. The screen then fades to a message warning of the social fallout of problem gambling.

But as Germany shot to victory the ad’s message fell in salience, with even top government officials commenting on the irony.

“Bad timing,” Tan Chuan-Jin, Singapore’s manpower minister, wrote on Facebook. “Looks like the boy’s father who bet his life savings on Germany will be laughing all the way to the bank.”

Emma Rumney

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