William Hill launches Cash In for mobile
The ‘Cash In My Bet’ feature from bookmakers William Hill is now available on mobile.
Initially unveiled for desktop in December 2012, the tool allows players to accept a payout on a football bet even before the wager completes.
Every bet placed, whether pre-match, in-play, multiple or single, is assigned a ‘cash in’ value, which fluctuates along with the selection’s position in the match or matches in question.
With regard to an accumulator for example, every successfully completed leg of the wager will increase the ‘cash in’ value, so if it comes to the last leg of the bet and a punter wants to guarantee a payout they can take the money and run before the conclusion of the final game.
For a single bet, the ‘cash in’ value will change depending on events in the match, so for example a bettor’s team going ahead in the game will see the ‘cash in’ value increase.
William Hill director of mobile Juergen Reutter said: “We are committed to giving our customers the opportunity to use all our products anytime anywhere. Cash In My Bet on mobile devices is a big step towards this, particularly in a World Cup year.”