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Ladbrokes ranked highest for money-back offers

12/6/2013
Ladbrokes have been rated as the top bookmaker in terms money-back offers for customers, according to analysis from a leading affiliate.

Freebets.com conducted research on 17 major sportsbooks using their own algorithms based on the number of money-back offers, free bets or cash refunds available, the likelihood scenario, and the number of events and markets which qualify for the offer – and came to the conclusion the UK’s largest betting company was number one for online deals.

Owner of Freebets.com David Archer said: “There has been a lot of debate in the industry of late, particularly after some really punter-friendly deals at this year’s Cheltenham Festival, about money-back offers so we decided to start keeping track.

“We hope our findings help customers get the most out of their betting experience by determining which bookies offer consistent value.”

Ladbrokes are said to have performed well with their ‘What a Finish’ promotion, which offers refunds on racing bets involving selections beaten by a neck or less on selected races.

Their position as leader was cemented through their money-back offers on big events including the 2,000 Guineas and the Champions League final – where refunds were offered if Dawn Approach or Bayern Munich had failed to win.

Paddy Power were second in the standings, while the individual money-back offer of the month award went to 188Bet for their £100 free bet refund offer on losing French Open Men’s Singles outright winner bets if Rafael Nadal won.

Bruce Archer
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