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FreeBets unveil updated odds comparison service

Affiliate website FreeBets have revamped their odds comparison pages in an attempt to become a “one-stop shop” for sports betting punters.

The site now boasts nine different sports with nine leading bookmakers offering odds and offers, including the likes of Ladbrokes, William Hill and Bet 365.

The football section offers odds for games and tournaments in 49 different countries, as well as links to the latest news, betting tips and live streaming, while the horse racing section features ante post odds, news and betting offers.

The update is a bid to increase the amount of time customers spend on FreeBets as well as an attempt to make the site a destination in its own right.

FreeBets owner David Archer said: “The days of relying on the big bookmakers and their offers to deliver customers and acquisitions by themselves are long gone.

“It’s now more and more important to offer a personalised platform of products and services, of which the revamped odds comparison pages are a great addition, in order to give those customers the best experience.

“We want them to enjoy the site, keep up to date with the latest news and the best tips, and be able to assess which bet is going to give them the best value for money. It should be a one stop shop.”
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