I-Play signs deal with Negreanu.
The mobile entertainment company, I-play, has signed Daniel Negreanu, one of the most successful tournament players in poker history, as the face of its suite of mobile entertainment poker products.
I-play's poker products are part of the growing poker phenomenon, and the mobile aspect will appeal to a large portion of the demographic interested in mobile gaming. On the back of this will offer the most innovative and compelling streaming video poker application and poker mobile game available in the mobile space.
I-play and Daniel are also creating 'made for mobile' streaming video clips to help budding players as well as a next generation mobile poker game, the Artificial Intelligence behind which is being tested against Daniel himself, and will therefore be the most sophisticated AI available on the market.
"Poker is a game that everyone should be able to enjoy whenever and wherever they are, so launching a mobile game is a dream come true,” said Daniel Negreanu. “I hope that poker players everywhere will be able to share my passion, get more from their experience of poker from my hot tips on the poker mobile video, as well as improve their game on the poker mobile game."
Leighton Webb, SVP of Content Strategy, and Licensing said, "First of all, we are thrilled to be working with someone as accomplished and well-respected on the poker circuit as Daniel. I-play's streaming mobile video application and mobile game will be the ultimate poker products available on the market. The mobile video signals a groundbreaking new product and an industry first, offering bite sized chunks of entertainment to develop the Texas Hold'em aficionado in us all. I-play lays a royal flush with this next generation suite of poker entertainment products."