Betfair sponsor Snooker Shoot-Out
Betfair are the new title sponsors of the Snooker Shoot-Out
The online betting exchange have become the main backers of the quick-fire snooker tournament, a one-frame competition featuring a shot clock and random draw for each round.
The event, which made its debut in 2011, will now be known as the Betfair Snooker Shoot-Out and will be held from 25-27 January 2013 at the Tower Circus Arena in Blackpool.
Broadcast on Sky Sports, the tournament will feature the world’s top 64 players, each looking to emulate 2012 winner Barry Hawkins and pick up a first prize of £32,000.
World Snooker Chairman Barry Hearn said: "This tournament is all about thrilling and fast moving snooker action. When the arena is packed out it generates such a buzz.”
Matt Robinson, international director at Betfair, added: "The Betfair Snooker Shoot-Out has revolutionised the game and I'm confident our customers will take to its fast-paced nature.”