BetVictor top table for 2011/12 football odds
Bookmakers BetVictor offered the best overall online football odds for the 2011/12 season, according to odds comparison website Oddschecker.
Oddschecker analysed betting data from fixtures across domestic and European competitions last season to discover that BetVictor offered on average 60% better value than the median price across a panel of 19 bookmakers.
BetVictor were on average 71% higher for both the Carling Cup and Npower Championship, while they also led the way when it came to the FA Cup and Europa League, offering 60% better value on both.
The operators formerly known as Victor Chandler came second in the Premier League table to Betfair, offering 60% better value compared to the exchange’s 68%, while they were also pipped to top spot in the Champions League and Euro 2012 rankings by Betfair and Bodog respectively.
BetVictor marketing director Karl Riley said: “Competition remains fierce within the bookmaking fraternity, but to have Oddschecker suggest we offer on average 60% better value to punters than the median is something we are extremely proud of and is confirmation of our objective to offer customers the best value of any bookmaker on all domestic and European football.”