Paddy Power hit out at Nicklas Bendtner fine
Bookmakers Paddy Power have described UEFA’s decision to fine Nicklas Bendtner for brandishing the firm’s name on his underpants as “hysterical and deeply cynical”.
Denmark striker Bendtner has been banned for one match and fined £80,000 for lifting up his shirt to reveal the Paddy Power-branded underwear after scoring his second goal against Portugal at Euro 2012.
The Arsenal player will now miss the opening match of Denmark’s 2014 World Cup qualifying campaign, although he can appeal against the punishment.
A Paddy Power spokesman said: “We are appalled with the severity of Nicklas Bendtner’s fine for displaying Paddy Power on the waistband of his lucky underpants recently.
“This is a hysterical and deeply cynical move by UEFA dictated by pure commercialism and is a far greater penalty than recent UEFA fines for far more serious incidents. We will be contacting Mr Bendtner to offer him our full support for his appeal.”
The online operators have cut the odds on another player being handed a six-figure fine for displaying Paddy Power-branded pants during Euro 2012 from 12/1 to 6/1.