Youbet's debuts 'Playing to Win'.
Youbet.com, Inc. embarked into original programming recently with the debut of Playing to Win on their online casinos website. Host Andy Serling and guest handicapper Mike Watchmaker battled on the show's Pro's Picks segment with Watchmaker citing eventual winners in the Wood Memorial and the Illinois Derby. Both handicappers got shut out of the money when 29-1 shot Tiago won the Santa Anita Derby.
Each Friday through to the Breeders Cup in October, Youbet’s website will air live Playing to Win’s new 30-minute horse race handicapping series. The series, hosted by Serling, will show on the Daily Racing Form (DRF) and features top DRF handicappers including Mike Watchmaker, Andy Beyer, and Dan Illman.
“Serling is outstanding and outrageous in his first series effort,” said Youbet marketing VP Tom Levenick, “and we're enabling those behaviors with program segments that let Andy and his guests delve into serious handicapping ... and pursue the secrets of the game through regular program features like 'Hidden Horse' and 'Out-of-the-Box.’ Both segments will let Serling point to horses and races that he thinks viewers ought to keep an eye on."
In addition to fan interest, the show is expected to appeal to Youbet's track partners as editorial and other content is developed.
"We appeal to a young audience," said Youbet CEO Charles F. Champion, "and Playing to Win is another example of how we hope to increase loyalty to our brand by using today's broadcast technology to enhance the online experience of our customers. The new generation of bettors wants information that comes in highly animated, highly visual formats ... and that is the demand we are seeking to satisfy with this series."