Betfair release Euro 2012 app
Online exchange Betfair have launched a new Euro 2012 iPhone app.
The Euro Finals app, which is available to download from the App Store, adapts the traditional Betfair app into a product tailored for this summer’s tournament and includes betting markets, integrated content and special offers.
Users accessing the app will land on a fixture list page, just one touch or swipe away from team guides, match previews, a news feed and the actual markets themselves.
The app, which is available in English, Russian, German, Spanish, Portuguese, Greek, Swedish and Danish, also includes updated group tables and knockout stage charts, as well as a pre-tournament countdown clock.
Betfair head of central online marketing Ben Carter said: "Euro 2012 is going to be the 'Mobile Euros' and we wanted to make sure that our customers can get their bets on throughout the tournament wherever they are and whatever they are doing.”