Paddy Power team up with Manchester City
Irish bookmaker Paddy Power has become the official UK betting partner of Premier League side Manchester City.
The deal, which runs until the end of the 2012/13 season, will see City and Ireland’s largest bookmaker collaborate across a “wide range of commercial activities”.
Part of the deal will see Paddy Power offer their betting products to Blues’ fans via Manchester City’s official website.
City’s chief brand and commercial officer Ian Cafferky said: "We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans.
"Not only do Paddy Power and football go hand-in-hand but we believe this partnership will provide real added value to our supporters’ match-day experience."
Since forming in 1998, following the merger of three existing Irish bookmakers, Paddy Power has developed strong operations in the UK, Ireland and Australia and is already a sponsor of Premier League club Swansea City.
Communications manager Paddy Power (his real name) said: “There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, while rising to the top of the table in our respective fields.”