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William Hill announced as newest FA sponsor

6/1/2012
William Hill have been unveiled as the Football Association’s latest sponsor.

A two-and-a-half year deal has been agreed between the parties which will see the bookmaking giants become an Official Supporter to both England and the FA Cup until the end of the FA Cup and FIFA World Cup in 2014.

The arrangement will see Hills receive a range of sponsorship rights relating to advertising and hospitality, as well as special dispensation to use exclusive England and FA Cup content as part of their promotional activities.

The FA’s head of sponsorship Peter Daire said: “William Hill have a strong track record in sports sponsorship and a considerable online and high-street presence that will enable us to strengthen our communication platforms for England and The FA Cup.”

William Hill chief executive Ralph Topping added: “This deal with the FA will help us to achieve our objectives of developing the prominence of our brand and increasing market share in all our business channels.”
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