Ladbrokes announce mobile racing stream
Ladbrokes are to offer real time mobile streaming of broadcasters AtTheRaces' live horseracing coverage.
The service, which is initially only available to iPhone users, will see customers who bet at least £1 on a race able to watch the contest live on their phone. The British bookmakers have confirmed that such streaming will be extended to Android and other mobile platforms in the coming months.
Ladbrokes already offer a similar service for races shown on the Racing UK channel, meaning the firm now offer customers access to all live British and Irish horseraces.
The AtTheRaces stream can be accessed via the Ladbrokes App in the iTunes store, or by texting 86131.
Ladbrokes managing director Richard Ames said: “Mobile betting is growing rapidly and Ladbrokes customers have a leading range of services. We continue to develop it and aim to make it the first choice for mobile betting and gaming customers.”