BETDAQ to sponsor Greyhound Premier League
Online exchange BETDAQ have been confirmed as the official sponsors of the inaugural Greyhound Premier League.
Run by the Greyhound Owners’ Breeders’ And Trainers’ Association (GOBATA), the BETDAQ Premier League is a new competition designed to help the sport appeal to a wider audience.
The innovative structure sees trainers and owners – acting either individually or in groups –put together teams of five greyhounds which then compete against each other.
The Premier League season is made up of four nights of racing across eight weeks, with points awarded to teams based on their finishing position in each race. The best and worst teams face promotion and relegation respectively at the end of the season.
The League is to be televised on the Premier Sports channel, with the Grand Finals night scheduled for February 2012.
BETDAQ marketing director Shane McLaughlin said: “Greyhound racing is an important product for our members and we have been assessing how to build a presence in the sport over the last year. GOBATA approached us with this new and innovative Premier League concept and we jumped at the chance to become lead sponsor and make the BETDAQ Premier League a reality.”