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ESPN and Bet365 unveil mobile betting link-up

9/8/2011
ESPN and Bet365 have agreed a mobile betting deal that sees the bookmakers become the official betting partner of the broadcaster’s football app.

Users of the ESPN Goals mobile app will be given the opportunity to place bets with the online bookmakers on various football matches. A Bet365 button is to be included on the live scores page of the app while the operator will also have a branded presence on the landing page as well as banners across numerous other parts of the app. Bet365 video adverts will play out before clips of match highlights and round-ups.

The ESPN Goals app will offer near-live footage from English Premier League matches and is set to be available for free from various sources including the App Store, Android Market, OVI Store, Blackberry App World and Windows Phone Marketplace.

ESPN’s TV coverage for the coming season includes 23 live Premier League games, beginning with Newcastle v Arsenal on 13 August.
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