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Mobile cash quiz goes live

2/8/2011
A new mobile social network quiz channel has launched today.

CashPlayTV allows players to win instant cash prizes for answering questions correctly via their mobile phone, with games available 24 hours a day.

Users can play with Facebook Credits, in-app purchases or via premium rate services, with a free version of the game also on offer. CashPlayTV presenters pose questions to players who are rewarded for right answers, with the prize pot increasing with the more players who enter. Licensed by Ofcom and powered by the App:Play platform, the channel employs simulcast technology to transmit real-time video content to players.

The channel is available on Facebook and also as a downloadable native app on mobile platforms including iOS and Anroid.

CashPlayTV managing director Henry Bennett said of the new release: “CashPlayTV ushers in a new age of Participation TV by broadcasting and focusing viewer acquisition on social networks and mobile devices. Not only this, but by integrating with existing payment solutions on these platforms including Facebook Credits, in-app purchases, PayPal and SMS, the easy-to-use gaming experience provides players with an easy way to enter quizzes and a quick way to collect their winnings.“
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