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2007 Kentucky Derby and Kentucky Oaks websites launched.

13/2/2007
The premier Thoroughbred racetrack known as the Home of the Kentucky Derby, Churchill Downs, has launched websites for the 2007 Kentucky Derby (KentuckyDerby.com), and the official 2007 Kentucky Oaks Web site, (KentuckyOaks.com).

The development of these sites is in aid of this years Kentucky Derby and its sister race, the Kentucky Oaks, and the preparation seasons leading up to these two main events to be run on May 5, 2007 (Derby) and May 4, 2007 (Oaks).

Some of the leading handicappers in horse racing are going to add their opinions to the blog on the site during the three months leading up to the events. Other features on the site will include daily news updates, weekly video podcasts, a variety of RSS feeds, free video of every major Kentucky Derby and Kentucky Oaks prep race, and detailed information on each Kentucky Derby and Kentucky Oaks contender, including photographs, videos, past performances, detailed pedigrees, and workout information. In addition the web surfer can peruse an online store and a virtual Kentucky Derby experience, with Web cams, celebrity videos, and expanded photo galleries designed to capture the event's excitement and pageantry.

‘The 2007 Kentucky Derby and Kentucky Oaks Web sites continue Churchill Downs' tradition of leading our industry in online technology implementation,’ said Jeremy Borseth, senior director of channel services and Internet operations for Churchill Downs Incorporated. ‘These sites incorporate popular 'social media' elements such as expert blogs, podcasts, and RSS feeds to maximize customers' experiences while still providing a content-rich, user-friendly Web site that visitors of any sophistication can navigate and enjoy.’

Borseth added that the websites will continue to serve as a complete online resource for racing fans throughout 2007.

Stephen Holder.
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