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Bingo site offer kitchen prize

30/3/2011
Online bingo website 888Ladies.com are giving players the chance to win a kitchen makeover worth £2,000. The new promotion – which runs until 20 May – doesn’t actually involve bingo and is in fact a cooking contest. Known as The Yum Factor, it invites players to submit their best original recipes to YumFactor.co.uk before voting on their favourites.

The ten most popular recipes will then be whittled down to three by a panel of judges, with the final trio put to the taste test. A professional chef will cook each of the three, with a group of cooking experts deciding on the final standings. The victor and runner-up will both receive £2,000 worth of IKEA kitchen vouchers, while the third-placed player will be rewarded with £300 to use at 888Ladies.com. “This inventive campaign is fun and personal and gives contestants the chance to express their creativity in the kitchen,” said an 888Ladies statement.

“With the UK’s continued appetite for reality television programmes such as The X Factor and Britain’s Got Talent as well live cooking and restaurant shows, The Yum Factor is the ideal complimentary activity for bingo players and the general public alike.”
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