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Ladbrokes offer live Festival action

10/3/2011
Ladbrokes are to stream live Cheltenham Festival races for iPhone users.

The bookmaking giants have agreed a deal with Racing UK to show live racing from all of the subscription channel’s tracks, an arrangement that will see the entire Festival card made available to betting customers. Punters who place a racing bet with Ladbrokes of at least £1 will be able to watch the relevant contest live without having to be at the track or even at a television. The service is available via either the Native app, available at the App Store, or the Ladbrokes Web App, which can be accessed by texting "mobile" to 86131.

“Gloomy office IT firewalls have an annoying habit of blocking all the Festival fun. We're unashamedly delighted to provide punters with a service that bypasses the kill-joys. Wherever you are, you now won't miss a second of the live action from Cheltenham," said Ladbrokes’ David Williams.
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