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Youbet launches new contest site called KingContest

19/1/2007
Online gaming site, Youbet.com has launched a new internet game site called KingContest.com where registered contestants can enter skill-based contests for a fee and then compete to win thousands of dollars in cash prizes that are awarded to winners. The inaugural main focus of the site is Horse racing, but the platform has been designed to deliver a wide variety of games and contests that are under development in Youbet's R&D labs.,

Competition at the website is a twenty-four hour business with rounds kicking off as soon as participating tracks open, and close when the last race of the round is run. Players who accumulate the most points -- counted in winnings from fantasy bets -- win the contests. The points reflect the actual tote prices for win, place, show and all exotic pools.

‘No one is better at presenting the excitement of horse racing online than we are,’ said Youbet CEO Charles F. Champion. ‘By adapting our race presentation technology to appeal to game and contest enthusiasts, we accomplish two objectives: we promote the sport with a young new audience that isn't currently attracted to live or simulcast racing; and we create a channel for a new, highly diversified revenue stream.’

‘Our horse racing games replicate the rapid-fire pace of our online pari-mutuel product with the expectation that we can convert contestants into active racing fans,’ Champion said. ‘This game style, delivered over our technology, appeals to 21-40-year-olds who are disposed to e-delivery channels and who comprise our fastest growing market. So we are optimistic that we can convert many of the game players to pari-mutuel customers. Over time, we also hope to work with our venue partners to bring this form of online game excitement trackside through kiosks and various mobile devices.’

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