Ladbrokes and Playtech Consider Merger
11/2/2011

One way to overcome this is to merge with the online gaming industry’s biggest players, Playtech, and form a company that would not only be worth around £2.2 billion, but would have the capability to transfer all of Ladbrokes’ betting shop experience to the online world. The talks are still at an early stage with each company exploring the potential benefits and pitfalls of merging. Indeed, Ladbrokes are considering every opportunity carefully and won’t be jumping into a relationship with Playtech for the sake of it. If the two companies do merge however their power within the online gambling world will be immense and send a strong message to the other large operators in the industry.