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888.com To Sponsor Premier League Darts

7/2/2011
The Professional Darts Corporation has proudly unveiled 888.com as the sponsors of their forthcoming 888.com Premier League Darts series, which will begin at London’s O2 this Thursday.

The new series will see eight stars of the sport face off against each other in an exciting league format over 16 events, all hosted at some of the biggest sporting venues across the UK.

Over 80,000 fans are expected to view this year’s event to see whether reigning champion Phil “The Power” Taylor – who defeated James Wade in last season’s final – can defend his crown.

“We are delighted to welcome 888.com back into darts as the title sponsor for the Premier League Darts,” said PDC chairman Barry Hearn. “With television coverage being shown worldwide, the 888.com Premier League Darts will provide an ideal showcase for 888.com’s online casino and poker brands.”

With 888.com sponsoring the inaugural Premier League Darts season back in 2005, Managing Director Adi Soffer-Te’eni spoke of his delight at returning as the show’s title sponsor, explaining: “We are extremely excited to have the opportunity to once again be involved with this prestigious sporting event.”

“Over the years the Premier League Darts has grown substantially and now with an international reach we feel it's the perfect time to align our brands again."
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