Betdaq signs six-figure Kempton Park sponsorship
Irish betting exchange Betdaq have signed a year-long sponsorship with Kempton Park Racecourse in a six-figure partnership that aims to support midweek flat racing.
To mark the new arrangement, the racecourse is offering free admission to its visitors every Wednesday throughout February. Additionally, after the free admission Wednesdays, Betdaq’s own account holders will receive free entry to all Wednesday night events until January 2012.
The first of 44 fixtures takes place on 26 January, and at least 176 races over the next year will be sponsored by Betdaq; the ground floor sports bar at Kempton Park will also be named after the betting exchange for the duration of the partnership.
Betdaq spokesman Shane McLaughlin said: “Betdaq has been a consistent supporter of British horse racing throughout our 10-year history and we are delighted to continue that support with this sponsorship. Kempton Park is a fantastic racecourse and we are very pleased to be able to pass some of the sponsorship benefits directly on to account holders on Betdaq.com.”