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Pinnacle names downtown St. Louis project.

Pinnacle Entertainment is to name its downtown St. Louis project, ‘Lumiere Place Saint Louis’, which will adorn the company's new casino and luxury hotel currently under construction. The neighbouring Embassy Suites are being refurbished, as well as an entirely new residential and entertainment district that the Company plans to develop in the surrounding area. Pinnacle has retained The Jerde Partnership, a visionary architecture and urban planning firm, to assist with the master planning and creation of the district.

Lumiere Place is near the famous Gateway Arch and is also adjacent St. Louis' Central Business District, the America's Center convention center and the 66,000-seat Edward Jones Dome, and the MetroLink light rail system.

‘Lumiere Place will be a truly unique neighbourhood in the heart of St. Louis,’ said Daniel R. Lee, Pinnacle Entertainment's Chairman, and Chief Executive Officer. ‘Our project unites the dramatic curve of the Arch with the traditional St. Louis skyline and the texture of the adjoining historic buildings to create a distinctive presence, embracing the character and architectural spirit of the city. Lumiere Place will be a beacon for this entire region.’

Pinnacle used The Jerde Partnership to plan Lumiere Place. Jerde is internationally recognized for its global planning and urban design work. The firm's philosophy of "placemaking" has led to the creation of urban environments that provide lasting social, cultural and economic value, and promote further investment and revitalization.

‘Pinnacle's partnership with Jerde will put St. Louis in the company of Las Vegas, Los Angeles, Shanghai, Tokyo and many other cities that have created remarkable communities through the vision of Jon Jerde and his partners,’ Mr. Lee said. ‘We share Jerde's vision and passion for developing a sense of place.’

Stephen Holder.
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