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Gambling industry looks to Asia.

After the new gambling laws put paid to vast swathes of the US business, the gambling industry is looking further a field for new revenue sources with Mobile Gambling set to take off in the Asia Pacific region.

Despite Asia being regarded as a potentially massive market with huge growth potential, there are still obstacles to overcome as the major industry stakeholders battle it out to operate both legally, and profitably.

‘Asia Pac is seen as a strong growth area, and the launch of VCBet 88 to specifically target that area this year is affirmation of our belief, said Richard Swann of Victor Chandler, speaking to mformobile. ‘The markets in Asia have very strong cultural values and it is necessary to reflect that in local games such as Live Baccarat.’

Charles Palmer of Mfuse identified critical success factors when working in the region. 'The key things are usability, mobile connectivity through different networks and in different languages, and understanding and working with local network operators. It's essential to test locally as well. You need people working in a hands-on capacity, so you're guaranteed the service is going to work.’

Charles Cohen of recent IPO Company Probability said ‘This is a global market, and the problems in America surrounding online and mobile gambling make Asia-Pacific more attractive than ever.’

Mformobile will be running their 2nd Mobile Gambling Summit Asia in Hong Kong next week (Oct 31 – Nov 1) with attendees from China Gloria Lottery, PortlandBet (Australia), Centrebet (Australia), ESPN and many more representatives from the Asia Pac region.

Stephen Holder.
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