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eCOGRA to Research Online Gamblers.

The independent online gambling watchdog, eCOGRA (eCommerce and Online Gaming Regulation and Assurance), will carry out one of the most extensive research projects to identify the motivation driving people to online gambling sites. Using information submitted by over twenty thousand participants spanning six different countries, including Canada, Germany, Japan, Sweden, the United Kingdom, and the United States, eCOGRA hopes to supply a clear view into the global online gambler, focussing on fair gaming, safe gaming practices, customer service standards and player protection measures that can be put in place.

‘The intention, essentially, is that it is going to be the most comprehensive bit of research that's ever been done in the online gambling industry,’ said eCOGRA CEO Andrew Beveridge. ‘To achieve that we'll be looking to get out 20,000 respondents, which I think is quite a high target, but I think we've figured out the means to do that.’

The project will take the form of an internet-based survey, which people would be able to access through several websites and portals. The are over eighty-five websites signed up to help with the survey and eCOGRA will use the scientific assistance of research teams from England's Nottingham Trent University, for the European and Asian participants, and the University of Las Vegas, for North American participants to collate all the information. eCOGRA will publish the results in their Global Gambling Report, which will be released first to the media in January 2007.

Beveridge said that he is hoping the information will allow them to implement server controls or address whatever concerns the players have to make sure they are assured a safer and more rewarding online gambling experience. Ultimately, the overall aim of the survey is to improve the credibility and perception of the online gaming industry.

Stephen Holder.
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