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Liverpool FC sign 188Bet as official partner

5/11/2009
Liverpool Football Club have today announced that 188 Bet will be their official betting partner as the online gambling company continues its expansion into football.

The deal comes after a 3 year deal comes to an end with high street favourite Ladbrokes and is the 5th club to be sign with 188 Bet. Others include Aston Villa, Chelsea, Bolton Wanderers and Wigan.

Currently 188Bet enjoys the majority of their custom from the Asian market but with yet another high profile signing the company are looking towards the European markets. Rival online gambling company Betfair are going head to head and have already signed two of the biggest clubs in the world; Manchester United and FC Barcelona.

Liverpool are also set to gain from the deal with the clubs exposure being extended into Asia. CEO for 188Bet said ‘As a global company, being able to hook up with such a global product as Premier League football is perfect.’
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