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Online Casino Software Provider re-licenses the Lara Croft brand.

5/6/2006
The online gambling software developer re-licenses popular Lara Croft brand, and signs up for Hitman. Microgaming was one of the first online gambling companies to harness a popular mainstream brand like Lara Croft of Tomb Raider to its games creative, providing players with one of the most popular slots ever. This week the company re-licensed the world famous animated adventuress together with a new license for Hitman with games creator Eidos Interactive, in addition to agreeing a brand new deal securing Hitman for development as video slot games.

The Tomb Raider agreement gives the gaming software provider exclusivity to continue to develop games for online and land based casino platforms, while the Hitman deal allows it to develop a new range of slots games based on the hugely successful computer game. The extension to the current Lara Croft deal is testament to the success of the Tomb Raider Video Slot, launched by Microgaming in October 2004. The new agreement focuses on Tomb Raider: Legend, the seventh and most innovative Tomb Raider title in the series, which has recently reached the No.1 chart position in every major video gaming territory following its release in April this year.

Hitman is currently one of Eidos' best-selling games series', and features Agent 47, a ruthless assassin working for the ICA, who may also be making his big screen debut as Eidos has recently confirmed it has an option signed to a major Hollywood Studio for the feature film rights. CEO of Microgaming, Roger Raatgever said, “We are delighted to have extended and secured exclusive rights for two such fantastic names - Lara Croft, arguably the greatest action heroine of the last decade and Agent 47, undoubtedly set for massive mainstream success later this year. Microgaming is committed to providing its operators with state of the art games that not only feature rich graphics and excellent game play, but also some of the world's most famous action heroes too.”

“The success Microgaming has had already achieved with Tomb Raider for video slot gaming made them the perfect choice for the Hitman series; it is an exciting relationship for Eidos.” said Jane Cavanagh, Chief Executive, Eidos.
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