ASA bans National Lottery betting ads
The ASA has once again stepped in after receiving a complaint from a member of the public about an advert that could be seen to be encouraging excessive gambling.
The advert is question was an email that was sent to all of the UK National Lotteries customers who had opted in to be contacted via email. The content of the email which used the a light-hearted line “so unless you've been abducted by aliens… you'll need a very good excuse for not playing every week – need an excuse?” has been banned by the ASA as it was deemed it encouraged excessive gambling by pushing players to gamble on all the lottery variations for a bigger chance of winning the cash.
It’s not the first time that gambling companies have come under fire for their adverts – Paddy Power have had a number of TV ads banned and a print ad which put up odds of the next airline to go bust and also Swank Poker (now Red Cherry Poker) for their using woman and sex to lure gambling “inappropriately”.