Online betting company, William Hill, Sponsor La Vuelta
A last minute sponsorship deal has been announced between online gambling giants William Hill and organizers of La Vuelta, one of the leading road cycling races, according to reports from Sports Pro Media.
The race begins in under two weeks, with riders setting off from Assen in Holland on August 29 before heading to the finale in Madrid on September 20.
The heritage of the La Vuelta is something that William Hill have identified as a positive in sponsoring the event. We understand and respect the history of La Vuelta and more particularly the passion that it ignites within the cycling community. The coverage of La Vuelta is far reaching and provides for strong brand visibility across multiple TV networks right across Europe for three solid weeks", said William Hill’s Spanish country manager, Ricardo Carioni.
With this summer’s Tour de France fresh in the memories of many sports fans, La Vuelta’s commercial director believes the online gambling giants have come in at a great time. "The involvement within sports sponsorship from leading companies in new business sectors, shows what a great sporting environment Spain is enjoying at the moment and particularly the sport of cycling and La Vuelta", said Pablo Lopez-Barajas.
The deal will see Will Hill as one of three lead sponsors of the race as well as the green jersey sponsor – given to the top sprinter over the duration of the event. The sponsorship also sets a landmark moment within cycling, with this the first time an online gambling company has been allowed to be aligned with the event.