Online Casinos, Gambling, Poker and Sports Betting Magazine

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Online Gambling Company Set To Go Global

27/7/2009
Having long been one of the leading names in US sports betting, online outfit Bodog are looking to expand their operation by bringing the online gambling brand to a global audience.

With the successful launch of Bodog Europe already behind them, the company are now looking to diversify their product by launching a series of ‘sun domains’ that will offer region-specific content across Europe and the rest of the world.

Currently, when a punter logs onto Bodog, they are taken to a page offering portals to both the North American and European sites. However, if the site continues to expand as planned, they will move over geo-IP technology that will automatically recognise a user’s location and redirect them to the relevant Bodog domain for their country.

In addition to the new region-sensitive technology, Bodog’s plans for expansion were given a further boost when they were granted permission to promote their services in Canada. This news came as a huge fillip to the company as Bodog has not previously been able to offer their product to any IP address originating from Canada.

With Bodog currently exploring a range of new countries to incorporate under their European umbrella, the company are expected to be a major presence at all the biggest affiliate conferences this year and European Managing Director Keith McDonnell is scheduled to speak in Budapest, Hungary and Copenhagen over the coming months.
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