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Atlantic City Casinos Gamble on Joint Advertising Feature

10/7/2009
In a move which have the mobsters of 1970’s Vegas turning in their graves, two casinos in Connecticut have joined forces to launch an advertising campaign which aims to lure the North West’s gamblers to the area.

Foxwoods and Mohegan Sun might be competitors, but both have recently seen many of their potential poker and table game players heading to Atlantic City. A new billboard campaign launched by the two casinos hopes players will turn down the New Jersey for a visit to The Constitution State.

While the co-operation sees a break from traditionally aggressive campaigns directed between the two casinos, the mobsters of old would be proud of the slogans which fire a broadside at Atlantic City, with messages that include: "Way Beyond the Boredwalk"; "Escape the Jersey Snore" and "Two Worlds Beat One City."

"This is quite historic," said Michael Speller, the president of Mashantucket Pequot Gaming Enterprises, the company which owns Foxwoods. Speller added both sides agreed "we can drive more business together than we can individually."

Casinos in the North West have suffered falling revunues in light of the global recession, with Mohegan Sun slot revenue down 7% and Foxwoods dropping 14%. It’s not all a bed of roses in Atlantic City though, with their figures also having suffered as prospective gamblers tighten up their financial belts.
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