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Las Vegas Using Extra Funding to Increase Visitors

The Las Vegas Convention and Visitors Authority is looking for more funding to attract an extra 10,000 people to the city each month.

The additional plane seats will be available from next October when British Airways will be launching its new Heathrow – Las Vegas daily service.

Sales and Marketing account manager Russell Meara is hoping that he will be granted a five figure marketing budget for the UK to take advantage of this new opportunity to draw visitors to the capital of gambling.

He said, “The extra flights have given the UK market an opportunity to grow, and now we need to make sure we have the extra funds to grow the business.”

He also said that their new branding strategy would be to remarket Vegas away from gambling and make the city into the entertainment capital of the world. This remarketing was put into place to help keep revenue up during the economic crisis when gambling significantly reduced.

Rossi Ralenkotter, CEO of The Las Vegas Convention and Visitors Authority also said, “The fact that British Airways has decided to bring a nonstop service daily from London to Las Vegas speaks volumes about their confidence in Las Vegas as a marketplace and their confidence in Las Vegas as an international destination.”

Rolenkotter also claimed that the “What happens here, stays here” advertising campaign will soon be making a comeback. The campaign which started in 2003 is designed to represent Vegas as a party town.

Danielle Almond
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