Save Yourself $50Most people incorrectly assume that professionals with advanced degrees in psychology must go into counseling and psychotherapy. In actuality, the most highly paid and sought after sector of the psychologically trained are Industrial and Consumer Psychologists. These individuals use research and observation to understand workers and consumers to assure the greatest profit for their businesses. In short, they use their knowledge of psychology and human motivations to extricate money from your pocket. Whether it is a well-planned layout of the grocery store aisles, or a carefully choreographed decorating and lighting motif at a high priced fashion boutique, you can be certain there is a well-educated and insightful Consumer Psychologist behind that unusual urge that promotes your spending.
Evidence of insightful psychologists is always greatly apparent in the modern casino. Knowing which common psychological principals and techniques they employ will allow you to combat their efforts, potentially saving you $50 or more on your next weekend trip to the casino.
“I’m Bored, so Take My Money!”
Casino-goers expect their visit to be total fun and excitement. In reality, there will inevitably be plenty of time spent inside the casino that is down time or waiting. Casino psychologists and managers know this, meaning you will always find machines and simple, quickly played games near areas where people may be otherwise idle. During a visit to the Vegas strip recently, I noticed a bank of tight $1 slots that intersected the queue line of a major comedy show. While waiting for the line to dissipate in front of them, several people impatiently ran through twenty-dollar bills. I also saw a busy Wheel of Fortune table game near a hotel check-in area, and several bored husbands had asked their wives to hold a place in line while they placed a few wagers. Later, I chuckled out loud when I was given a pager while waiting for a table at a popular restaurant, only to hear a carefully rehearsed explanation of which slots and video poker machines I could use while still in range of that pager! Once you are in the restaurant and waiting on a meal, a keno host will be sure to come around to entice a few bets. Casino executives know that you are likely to feel a desire to fill each precious moment inside of the casino with gambling and excitement. The intoxicating environment that they exude only promotes this feeling. In actuality, these quick and easy games and machines carry some of the worst odds in the house. It is best to resist the temptation and stick to the gaming sessions that you had planned and expected.
Where did that “Extra” $50 Go?
Isn’t it uncanny how you always seem to spend “extra” cash in the casino, over and above your gambling budget? That is because the casino knows how to sneak a few extra costs onto each player. Those “free” drinks that you are offered usually come at a cost of a $1 tip to the cocktail waitress. Once you are inside a club or showroom, the casino will overcharge you greatly. The gift shops that line the outside of the playing area seem to lure most visitors in to spend at least a small amount. A tip to the dealer usually follows a sizable win at the table. Psychologically, it is easy to dismiss these expenditures and charges, as the small amount of each seems to be nearly inconsequential. Over the course of a weekend, though, a noticeable hit to you bankroll will be apparent. Make an effort to monitor the small expenditures throughout your trip. Many savvy casino players will keep a separate stash of money for these unexpected and small expenditures. In essence, these individuals are budgeting for even these “extra” costs. When the budget for extras runs low, they adjust their spending to maximize their playing time and cost-effectiveness.
Out-Thinking the Casino
I always challenge players to pause and think each time that they open their wallet. Psychologists and casino managers have schemed and researched to ensure that they will get you to continually play and spend. Never passively succumb to these efforts, and instead remember to monitor each financial decision that you make. Doing this will be sure to allow you to save $50 or more on your next casino visit.