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WPT, GSN team up to launch new online gambling site
Published: 19/3/2008

WPT Enterprises, Inc. and its new network partner, GSN, have launched a new online gambling site concentrating on the World Poker Tour (WPT). This innovative business model teams up networks and production companies to reach fans together. The WPT and GSN partnership has been formed with its new website WPTonGSN.com, which will air Season VI of the World Poker Tour® (WPT) on GSN, premiering Monday, March 24 at 9pm ET/PT.

WPTonGSN.com offers a built-in call to action for viewers to find the World Poker Tour show on GSN while featuring both brands on one website. With updated information and tailored content each week to the final table on GSN, this new site gives fans a new and refreshing experience. Behind-the-scenes footage, player history, archived WPT Live Updates, statistics, as well as unique GSN content offerings are just a few of the elements available.

Other features include exclusive previews, show clips, a GSN channel locater, airdate schedules, episode guides, announcer biographies — including new hostess, Layla Kayleigh — and complete Season VI WPT details. In addition, several promotions are available, such as WPT VIP sweepstakes, WPT Boot Camp experiences, WPT Cruises, and other competitions.

“WPTonGSN.com is the one-stop shop for everything poker fans would want in a website,” said Jamie Roberts, Senior Vice President of Programming, GSN. "It provides exclusive content, features, information and much more about the new season of the WPT as it premieres on its new network home, GSN."

"The ink was still wet on our network deal when WPT and GSN came together to find the very best way to support both brand initiatives while still delivering a unified message to consumers,” said WPT Founder, President and CEO, Steve Lipscomb. “In a time where the television industry is working to come back together, we are grateful to have a network partner who supports innovative ideas that bring the brands together to deliver the ultimate experience for fans and viewers.”

Stephen Holder

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