Online Gambling, Casinos, Poker and Sports Betting Magazine

Online Casinos Failing to Capitalise on Social Networking

It would seem that the potential social networking sites have to revolutionise online gambling is slowly starting to dawn on the industry, but studies have indicated operators are still not taking full advantage of the market’s awesome prospects.

As things currently stand, over 50% of Twitter feeds concerning online gambling are being used with the intention of soliciting business to online casinos, but with the effectiveness of the site not yet established, other strategies will need to be sought.

According to recently conducted social media optimization studies, online gambling companies are applying the wrong strategies to sites like Twitter and Facebook, using them to try and recruit new players instead of for their intended purpose – networking.

Research into SMO has indicated that rather than using social networking sites solely to alert customers to new promotions and try and acquire new sign-ups through welcome bonuses, the sites should be used to give the general public a greater insight into their business and establish better relationships with potentially interested parties.

Such strategies would allow them to build better brand awareness, improve player retention and interact within the online gambling community, allowing an improved product to be offered based on real market feedback. With such a wealth of opportunities presented by social networking sites, it surely won’t be long before online gambling companies wake up and rethink their approach to network marketing.