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Readers Choice Awards
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Top Bingo Site: Foxy Bingo
Simon Collins, Managing Director, Foxy Bingo
What sets Foxy Bingo apart from the competition?
Foxy has strived to become a place where people can have fun playing the game they enjoy, participate in a friendly online community and we aim to be as innovative as possible with our promotions and bonus offers. Examples of this can be found in promotions such as our five pound free-for-all , where five pounds were placed in each player’s account, and our Foxy scratch card, where each player could enter for free to win prizes ranging from bonus points to TVs. We were also the first online bingo site to offer free money to join and make free bingo available to our players - we want them to get the most out of their money.
Online Bingo has presented the opportunity to build on the social site of the game, which we feel is as important as the game itself. To further cement the relationship our players have between themselves, there is the Foxy Radio show and more recently Foxy Bingo Facebook and Twitter pages. We continue to hold our popular Foxy Cruises, try out new events such as National Ladies Day, and in 2009 we combined efforts with our players to help raise money for Red Nose Day iand Breast Cancer Awareness.
What has been the company’s biggest breakthrough in 2009?
In 2009 it was not only important to develop Foxy, but also to extend the brand into new areas such as our online shop, Foxy Street, and our sister site Foxy Zero. As the brand is represented by a character, we have made more of an effort to develop Foxy’s personality through social networking sites such as Facebook. This has been received positively, with Foxy now having the largest number of fans of any other bingo site using this facility.
What has been the biggest hurdle you’ve had to overcome?
The biggest hurdle has been innovation in the marketplace. Online Bingo has boomed over the past year with new sites becoming available all the time, so it has been a challenge to try and stay one step ahead.
As much as you can disclose, what milestones are you striving for in 2010?
In 2010 the aim is to continue the development of Foxy as a brand and a character, whilst maintaining our innovative flare.
Online bingo’s popularity has soared over the previous year. What do you put this down to and how will you ensure that new players continue to choose Foxy Bingo?
There are several reasons why the popularity of online bingo has soared over the year. Firstly, bingo has had a makeover; it is no longer confined to bingo halls and stereotypical players and people now consider it an acceptable form of entertainment. Secondly, as there is an increasing number of bingo sites available, people refer their friends and bingo reviews sites offer help and advice. Thirdly, with times being tough financially, a lot of people are searching for a cheaper form of entertainment which they can enjoy from the comfort of their own home. Foxy has become a brand people can trust, so it is important that we continue to develop our online communities, listen to what our players want, and offer the best value in bingo entertainment.
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