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Readers Choice Awards
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Top Sportsbook: Bet365
Matt Glazier, UK Marketing Manager, Bet365
What sets Bet365 apart from the competition?
We are focused on providing a first-class sportsbook for new and existing customers alike. This includes a strong an In-Play offering, a vast selection of sporting events streamed live on a daily basis and, of course, some of the most competitive odds on the market. However, we also appreciate the importance of excellent customer service and always do our utmost to ensure our users are in the safest possible hands.
What has been the company’s biggest breakthrough in 2009?
On 10 October 2009, we were the only bookmaker to show the Ukraine v England World Cup qualifier to a UK audience. It was a great opportunity to showcase our live streaming facility as well as the In-Play betting service that we offer customers and it really singled Bet365 out from the rest of the competition.
Having successfully retained your award from last year, what steps will Bet365 be taking to make it hat-trick in 2010?
We will just keep working hard to ensure that that we meet the demands of our customers – any awards that we receive along the way are just a nice bonus.
About Bet365
Having won the same award last year, it was always going to take something special for Bet365.com to retain their title as Gambling’s Top Sportsbook, but we felt that a Herculean effort in 2009 saw them run out as deserving champions once again.
As one of the world’s most successful internet gambling groups, Bet365 have always set the benchmark when it comes to online sports betting – but last year the continued development of their industry-leading In-Play markets really saw them break away from the rest of the competition in this field.
With Bet365 customers able to wager on over 50 In-Play markets for every Premier League game as well as choosing from extensive options for darts, tennis and a host of other popular sports, the site really has blossomed into a comprehensive betting experience for live sports enthusiasts over the past 12 months.
Boasting live streaming of some of the year’s biggest sporting events on their site as well as a Banzai-style advertising campaign spearheaded by the iconic Burt Kwouk, Bet365 really brought something fresh, innovative and exciting to the world of online sports-betting, and for this reason alone they retain their place atop the industry’s elite for at least another year.
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