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What have been the biggest breakthroughs at PKR over the past year?
Our biggest breakthrough has been breaking into the top 10 poker rooms (excluding US players). At launch we were the only company to debut in the Power 50 (ranked 33rd) and we’ve since gone on to exceed expectations, registering some truly fantastic achievements, including winning the Hotshot Operator of the Year and finishing runner-up in the Operator of the Year category at the eGaming Review Awards. We’ve also witnessed some incredible growth and this trend is reflected in the fact that we were the only non-US operator to increase its market share in Europe over the last 12 months.
What has been the biggest hurdle to overcome?
The biggest hurdle has been ensuring that our technical infrastructure keeps pace with our customer growth. We now have 15,000 concurrent players and this amount of players logging on at the same time puts tremendous pressure on databases, game servers and, of course, the virtual dealers.
As much as you can disclose, what milestones are you striving for in 2009?
We’ve just released a huge update to the software, which should carry us safely through the next year. Leading from this, our main goals are to increase our system scalability to accommodate up to 25,000 to 30,000 concurrent players. We also have a host of new projects in the pipeline so this year shall see a steady release of new games and hopefully a sportsbook for our players. Ultimately our aim for 2009 is to become a top 8 non-US poker room.
What sets PKR apart from its competition?
Our software gives PKR a huge point of differentiation through its immersive and engaging game play. We have always strived to bring the best possible product to our player base and this is why we have one of the most loyal and passionate community followings on the web. We also aim to be revolutionary within the industry and this is shown in our ability to branch out and produce top-quality gaming products, such as the 3D version of Deal or No Deal. Besides this, there are no other online poker rooms offering as realistic a representation of poker as PKR—we’ve been accepted by 2.5 million customers so far.
Malcolm Graham, CEO, PKR
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