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LadyLuck’s wasn’t even on the radar for the 2007 Awards issue. But now with a reported 320,000 UK users alone and have become the most recognised mobile casino brand, they came storming to the top in their respective field in mobile casinos. At the forefront of this burgeoning market, LadyLuck’s has a portfolio of games ranging from blackjack, roulette, bingo & chat, slots and so much more. They definitely got the formula right, and being a product of Probability, it’s inevitable that you’d have your expectations quite high. Expect them to be met when you play at LadyLuck’s.
What was the biggest breakthrough at LadyLuck’s in 2008?
Our deals with Paramount and Hasbro really broke new ground for us and, we hope, the industry as a whole. Branded content is a big success online, and we are now able to offer our customers exclusive games based on famous movies and game brands, the like of which has never been seen on mobile phones before.
What was the biggest hurdle to overcome?
In general, the biggest challenge is getting to mobile users. Although one third of all phones use their internet connection each month, browsing is limited and media space is hard to find.
As much as you can disclose, what milestones are you striving for in 2009?
We have already announced our intention to start taking non-English-speaking customers, which is really exciting.
What sets LadyLuck’s apart from its competition?
Our 100-percent dedication to mobile, and the fact that we develop technology as well as operate gambling services. This keeps us completely committed to mobile and as close as possible to the customer.
Charles Cohen, CEO, Probability
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