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What have been the biggest breakthroughs at Easyodds over the past year?
The biggest breakthrough has undoubtedly been the shear number and choice of betting opportunities available. Whether it’s the nationality of the Olympic Fencing champion or the winner of Dancing on Ice, there’s something to satisfy all tastes. The popularity of betting on reality TV shows goes from strength to strength and increasingly people want to bet on something other than just the eventual winner. Easyodds leads the way in offering the widest possible choice of accurate, topical and reliable betting markets in a simple-to-navigate format.
What has been the biggest hurdle to overcome?
The biggest hurdle has been the weather and the state of the world economy. There seemed to be more horse-race meetings lost to the weather in 2008 than ever before and the worldwide credit crunch has had a negative impact on us all. On the positive side, we have seen people researching their bets more and seeking out every available bit of value. Easyodds is well placed on both fronts and demand for our service has never been so high.
As much as you can disclose, what milestones are you striving for in 2009?
Easyodds has achieved a six-fold increase in traffic in the last two years and we would like to see this double again in 2009. We strive to offer the most comprehensive range of betting opportunities in an environment where the punter never has to leave the site in their thirst for supporting information. Our core business has always been sports betting, but there will be a big push in 2009 to drive our supporting products and growing community.
What sets Easyodds apart from its competition?
Easyodds is more than just an odds comparison site. The site and business has evolved into a complete sports and entertainment solution with betting at its core. As well as offering more available markets on more events than any other player in this market, Easyodds has a number of pioneering services that have proved a success with our loyal users. As well as a unique one-wallet account opening system that allows the punter to open all their bookmaker accounts with one username and password, there is a Horse Alert system: the original horse-racing tipping competition, the fastest results service on the web, award winning editorial from renowned experts such as Angus Loughran and a host of support features that really do make a punter’s betting life as easy as possible.
Warren Wooldridge, CEO, Easyodds
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